I'm Shannon Mensah, a Bronx native with an MPH in Public Health Nutrition and the founder of Fresh Slate Health.
I grew up with Ghanaian and Jamaican roots, the first-generation daughter of immigrants. Food was culture, comfort, and connection in my house. But it was also something nobody ever gave us the full picture on.
I spent a decade navigating a wellness world that wasn't built for people who look like me or eat like me. A world that told me jollof rice and curry goat didn't belong in a healthy diet.
Fresh Slate started in 2017 as Fresh Slate Vegan. As the community grew, so did the mission. Today Fresh Slate Health is a food equity ecosystem for people who've been left out of the wellness conversation: find food on a tight budget, cook what you grew up eating, and actually enjoy it.
Healthy eating is an access problem, a representation problem, and a joy problem. Every tool I build goes after one of those three.
By day, I'm a Senior Program Coordinator at the Lehman College Health & Wellness Center, where I manage interns and health promoters and design and facilitate wellness workshops. Fresh Slate is where I take that work to the community.
I build every Fresh Slate tool myself, and I use brand strategy to imagine what wellness could look like when it's made for us. My speculative e.l.f. × HelloFresh campaign even got a response from e.l.f. Beauty.
Broke & Fed, The Veganizer, and Nudala. One journey: find it, cook it, enjoy it.
See the products → 🧰Plate builders, a budget forecast, and more. Free to use, no signup.
Try them free → 📣Speculative brand campaigns and social impact initiatives, from beauty collabs to period poverty in Ghana.
See the campaigns →Run a pantry, clinic, campus wellness program, or community group? Or a brand that wants to reach people mainstream wellness keeps missing? I'd love to hear from you.